VISION

Brand vision reflects the company's core goals. Surface Entertainment aims to create unique, memorable cultural content, establishing itself as a distinguished brand that captivates, inspires, and influences globally.

BRAND IDENTITY

KEY VALUES

Core values ensure a consistent, recognizable brand identity by guiding value creation and disciplined practice. They must be deeply internalized in all brand elements for authenticity and coherence.

COLLECTIVE

Presenting high-quality outcomes through community-minded thinking and collaboration.

FORWARD

Constantly evolving based on forward-thinking ideas, setting new trends, and leading the industry

SPIRIT

“To Evolve” encapsulates our corporate philosophy, which seeks to create new value and principle through innovation and evolution.​

TO EVOLVE

STATEMENT

A brand statement shows our core values and vision, reflecting our brand’s voice. It represents our passion for starting new trends and connecting with the people. This statement defines our brand’s philosophy and goals, shaping its image and identity internally and externally.

BE

THE NEW